When your keyword space is super-competitive and you are just not getting the performance you would like out of your site, consider a strategic optimization investment to get your site positioned correctly.  

This package is a six-month optimization service for your online property.  For a single keyword, it unleashes the full force of our optimization arsenal, achieving results you didn't know were possible for your site. This package sets into motion a link development campaign; the development of dynamic sitemaps, if appropriate; purchasing of text link ads; and creating Presell pages--all in addition to the features included in Package III. 

Included in Optimization Package IV: All of the Features of Optimization Package II PLUS:      

Link Development Campaign     In the eyes of the search engines, inbound links are an important indication of the value your site holds for your online neighbors.  Look at your inbound links just as you might look at important items of your real-world real estate-your garage, your landscaping, your house--you tend to them, you treat them with respect, you might even nurture them; but first of all, you have to create them. 

We analyze your top online competition for your specific keywords and then we analyze the sites that link to them in order to create a report listing 75 of the most important websites from which to develop your inbound link assets.  And since links out to your most influential neighbors is just...well, neighborly, we give you a list of ten important outbound links to include in your site, as well.  

Dynamic Site Maps   Sometimes, it's not a mater of not a matter of a page being optimized or not, it’s a mater of getting the search engines to crawl the page and index it correctly.  To this end, should it be necessary, we will implement dynamic site map technology to get more favorable search engine crawls of your site

Text Link Ads     In many cases, the investment in text link ads an attractive proposition. Text links toe the line between optimization & search engine marketing.  While there is an ongoing monthly cost for text links, it is proven that they help lift your site in the NATURAL search results.  We work with a reputable third party text link broker to acquire text link ads suitable for your site content. 

Presell Pages     Presell pages are pages of content that we write specifically relating to your site, product, service, or otherwise optimized focus. We then host that content with another site that has a theme closely related to yours.  The content we develop is valuable, both to the hosting site and to your site and within the content are links that point back to your own webpage.  As a result, your Presell page gets it's own group of back links through its host that add weight to it's own search engine rankings, you get traffic directly from those hosted pages from visitors who have read the content, and, of course, you add back links and weight to your site from the links included in the actual Presell pages.

*Website and requested keywords must first be evaluated before this price is finalized.

Optimization Package II      $600*

This is a time tested and spam-free solution for your site that increases its long term profitability.  It is a great package for geo-specific or regional keywords and phrases as well as niche products and services without a geographic focus. It focuses on two to three keywords and s strong natural search results in major search engines.  With this package, we often see number one rankings for our client's key words and we generally expect page one results and a substantial increase in search engine traffic to your site.

Visibility and profitability ramp up very noticeably from the early stages of this strategic six-month campaign.  Using analysis of high ranking competitors, a series of progressive Meta tag and copy revisions, troubleshooting of search engine indexation of your site, inbound link analysis, we are confident of our ability to move your site to or near the top of major search engines.

This package would focus on two to three keywords chosen based on their relevancy to your product line, the amount of traffic it would be expected to bring to your site, and on our expected ability to get your site to the upper echelon of the search results for that keyword.

Included in Optimization Package III:

In addition to the services included in Optimization package III, this package also includes the following:

Performance      Plain and simple--we hit our performance level projections or you get money back.

Monthly Keyword Ranking Reports     You stay informed on the progress your site is making in Google, YAHOO, and MSN results pages on the keywords for which your site is being optimized. These reports are emailed to you during the entire optimization process.

 6 Months of In Depth Website Traffic Analytics     This is 6 months of full access to the real-time and historical data about your website traffic.  Reports are available online and provide you with detailed, easy-to-understand information on you traffic, referrers, navigation, visitors, pages, trends, demography, and systems. 

 Detailed Reporting on Your Inbound Links  These reports give you clear oversight of your inbound link resources for quality assurance and future reference. You'll see which pages out on the Web link to which of your pages and the anchor text they display in each link.

*Website and requested keywords must first be evaluated before this price is finalized.

Optimization Package III       $300*

This is a high-value optimization package with full service at a low cost. It is designed for sites that want to be "up in the mix" with the rest of their competition—at the very least, somewhere in or near the top 30 results on major search engines for specified keyword(s).

This package takes advantage of our optimization experience and the fact that optimization gets more time consuming, and more expensive the closer the site gets to the number one position.  By simply implementing sound optimization techniques and well optimized copy, we can quickly and easily move your site out of the dark search engine depths and above the vast majority of your competition near the top of the search results. It is a solid step forward for any site that wants to increase their online exposure and establish a baseline for their site's productivity.

This package would focus on a single keyword chosen based on its relevancy to your product line, the amount of traffic it would be expected to bring to your site, and on our expected ability to get your site to the upper echelon of the search results for that keyword.

Included in Optimization Package II:

Detailed Keyword Report     Critical to your successful optimization is the correct choice of keywords.  We devote the same resources to develop your site's list of keywords as we do for our most advanced optimization services.  The Baseliner keyword report provides 50 of the most commonly used keywords pertaining to your products and services, as recorded by the actual search engines.

Optimized Copy Writing     The best websites have good content that is professionally composed and grammatically correct. SEO copywriting is the foundation upon which the organic optimization rests and it precisely incorporates keywords and concepts used by searchers. We write especially effective, search engine-powerful copy that makes your site a better experience for human visitors and more definable by search engines.

Page Titles and Meta Tag Compositions     For each page we optimize, we craft your page title and Meta tags. These important pieces of information perform together with your copy writing and your keywords.  They tell the search engines what the most important points of information are within the page and typically, they dictate how your link will look when the search engines list it on there natural search results pages.      

Hand-Submission to the Search Engines     Hand-submitting your site to Google, Yahoo, MSN and the DMOZ Directories ensures that the proper information about your site is submitted and typically reduces the turn around time for seeing your site's new information picked up by the search engines.

This is a do-it-yourselfer's optimization that bundles the essential ingredients that go into a successfully optimized website. Small business sites on a tight budget get great mileage from this package. We provide you with the optimization framework and you flesh it out with your own writing and submission.

Included in Optimization Package I:

Discovery Interview     Through the discovery interview, we’ll gain insight on what your goals are for the site and what your expectations are for the optimization. If permitted, will evaluate and interpret your current web stats and describe to you how you will see the changes that take place during and after the optimization.  We will find out if you are looking to charge head-on into the more competitive keyword spaces, if you prefer niche keywords that may make your optimization easier, or if a combination of both would work best for you.

Advanced Site Optimization Assessment     This report is a thorough assessment of your current web site and detailed advice on what changes should be made for better search engine visibility for the two keywords or phrases of your choice. This report includes fundamental guidance and instructions that, followed closely, can raise a niche site up to page-one rankings on Google, Yahoo, and/or MSN--all you have to supply is your own well written text and Meta tags.

The advanced assessment reviews your on-page factors such as Meta tags, content, image properties, headings, keywords, linking and link text.  It also analyses your off-page factors like link popularity, theme and directory listings. The guidance provided in the report can be applied to other keywords and other pages on your site.

Detailed Keyword Report     Critical to your successful optimization is the correct choice of keywords.  We devote the same resources to develop your site's list of keywords as we do for our most advanced optimization services. The SEO Checklist keyword report provides 25 of your best keyword options and even highlights the ones we would use.

Competitive Analysis     Additionally, we produce a report for you that that analyzes the competition for the keyword list that we provide.  This report includes how many daily searches are performed on each keyword, how much competition exists for each keyword, the number of inbound links and page ranks for the highest ranking sites-all according to the Google search engine.